Your web content makes or breaks profitability of your site. Here’s how you can develop a strategy to make most of your site’s content.

Your content is what gets you in search engines, speaks to visitors, and ultimately decides success or failure of your site. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic. You need to have a web content strategy for your site to succeed.

Web Content Strategy Components

There are four basic ways you can get content for your site.

1. Free-reprint content that you can publish on your site in exchange for putting a link to authors' site under article. The main benefit of this kind of content is that you can build up your site quickly.
2. Original content contributed freely by your visitors, such as message boards and guestbook-style comments. The main advantage of this content is that it costs nothing and gives you insight into your visitors. The disadvantages are low quality and constant vigilance needed to police it for misbehavior.
3. Original written content that you allow other sites to republish in exchange for a link to your site. This content is usually informational articles, whitepapers, and sometimes, press releases. Exchanging content is an essential component of getting links to your site.
4. Original written content that's exclusive to your site. You should have some content that you hold back from republication, to avoid giving visitors or search engines idea all your content can be had somewhere else. This can include FAQs, "about us" pages, case studies, testimonials, and other content that other sites would not want to reprint anyway.

What Kind of Content to Use

So, which of four kinds of content should you use on your site? Ideally, all four. That way you'll maximize amount of quality content your site can have.

Just be careful not to rely too heavily on free-reprint content. If most of what's on your site isn't original to you, you'll suffer in credibility, both with your visitors and search engines.

Here's a good starter content strategy:

You need a small amount of financial help fast, but you heard payday loans can be expensive and dangerous. What do you do? Read on to find out how to get a good payday loan!

Payday loans may be right for you if you need some money for a short time. Car repairs, medical emergencies and other unexpected expenses can really strain your finances. Some weeks last longer than your wages do. So you simply borrow enough to tide you over until your next payday.

There are two kinds of payday loans: online payday loans and cash advances. Both are convenient, quick, private and easy.

• Convenient: You can apply for an online payday loan using your computer. You don’t have to deal personally with a loan officer when you apply for or request an extension for your payday online loan.
• Quick: The online payday loan takes only a short time to complete and usually doesn’t require any other documentation. Web payday loans are approved in minutes--virtually “guaranteed loan approval.” The cash could be in your bank account within a day.
• Private: You apply for an online payday loan at home. No bumping into nosy neighbors while waiting in line at bank!
• Easy: There are few online payday loan application requirements. The loan amounts are smaller than conventional bank loans so paperwork is less. Generally, you just need to be at least 18 years old, have a job (so you have a payday) and earn at least $1000 a month.

Note: a payday cash advance loan is a little different from online loan. All you do is give lender a post-dated check or some personal information like a credit card number and you get your cash advance on spot. When you repay loan on payday, you get your check back. Of course, it lacks convenience and privacy of applying online.

Avoiding Payday Loan Dangers

So, what about your friends’ warnings? Yes, payday loans can be quite expensive. Interest rates are high—sometimes as high as 700% a year! You may also be charged other fees. But you can get around these by following advice below. A little headwork can save a lot of headache.